“Most things die, except ideas.” Ghada Eissa is an audiovisual artist who seeks all means to support self-expression and create raw experiences through  her experimentation with different media. What drives her  work is an aspiration to create a work of art that provokes a certain idea/ emotion/ question/ connection with someone, so that even if the art is not remembered, the idea or emotion endures and ripples through their lives. She is fascinated with storytelling and wants to listen to people’s stories and re-imagine them through her own eyes. Ghada obtained a degree in Applied Arts, Media Design from the German University in Cairo in 2020, and since then has developed her practice in creative direction, film direction, sound design and photography, always experimenting to find her voice and style.